On May 10, 2017, Attorney Xu Tian and others from Shanghai Runyi Law Firm attended the 2017 "Cross-Border E-Commerce & Logistics Forum."

The forum was hosted by the Swiss Chamber of Commerce. Participants engaged in lively discussions on topics such as the business models, commercial risks, and future prospects of cross-border e-commerce, and conducted in-depth exchanges on innovative applications in supply chain management.

During the forum, major domestic enterprises such as Lazada and DHL took the stage to share insights on the topics. The cases studied in the discussions included "the sales issues of Jellycat, endorsed by Angelababy, during the Double Eleven shopping festival," and "the customization of Bayern Munich jerseys to meet end-customer personalized demands within the transportation chain."

Attorney Xu Tian and others engaged in close communication and exchanges with leading cross-border e-commerce and legal professionals from both domestic and international backgrounds during the forum. They shared practical experience in cross-border e-commerce and supply chain management, laying the groundwork for future business development and expansion in this field.